I’ve spoken before in the comments of some of your blogs about my feelings towards the @ Your Library campaign at ALA. I’ve grown increasingly frustrated by the outdated campaign, and when Karin at Musings of an LIS Student told me that several of the links on the @YL page were broken, I decided enough is enough. I was going to compile my own set of tools, including a site index to the @YL page so people could find things. I started out by asking people to contribute any tools or resources they found that I’d overlooked.
But as I started compiling the short list of my own favorite free marketing tools, I became bogged down and overwhelmed. I wanted the help of some of my fellow marketing librarians…especially since some of them have actual real-world experience using/creating marketing materials, whereas my knowledge is purely theoretical and from a student standpoint. I needed more help!
ALA is absolutely the correct place to collect, organize, and distribute marketing information and tools to libraries across the country. But there’s nowhere to talk about changes to the site/campaign or share tools that we find that aren’t created by ALA. Then I heard about Aaron Dobbs’ Improve ALA wiki (via David Lee King’s blog) and said “aha!” Let’s talk about how to change the @YL campaign on the wiki! So I added marketing to the list of “things to change” :
Create a new set of marketing tools — and make them easier to navigate
The @ Your Library Campaign has a lot of information that’s really useful on planning and strategizing, but it’s difficult to navigate (like much of the rest of the ALA site). The actual marketing tools themselves though need an overhaul and some major additions. How to use Web 2.0 to get feedback during the planning stages of developing a campaign… and get feedback after the campaign is started. Let’s get some TV spots with real interest, flair and creativity. Having a celebrity or two standing there pimping libraries isn’t going to cut it anymore. The library photos from the contest are great, but why stop there? Let’s have an ongoing submission process and compile a huge set of stock photography that ALA members can use for their own community advertising needs. And lets have some tools on how to use Web 2.0 in general to advocate for more community involvement and participation.
So…how best to start compiling ways to change the @YL campaign? Do I start my own wiki for Library Marketing (something ALA really should do) or do I tack it on to this project? Advice and opinions are needed!
Update: In the meantime, I’ve put my site index of the @YL page up here at LibraryNation. I’ll move this over to the wiki where ever it finally ends up.