Reading List

I am not formally trained in marketing. Like most Americans, the extent of my experience with marketing has been on the receiving end – as a consumer. In an attempt to round out my education, I’m reading everything I can get my hands on that sounds like it might be applicable to library marketing.

The lists are short at the moment, but I’ll keep adding to them as I go. Ultimately I’d like to provide an entry in review for each article, blog, and book I read on marketing, but that will depend heavily on how much time I have to devote to writing up the analysis. At the very least, I will commit myself to a reflective paragraph or two on the strengths, weaknesses, and inspiring ideas (or not) that I get out of every book I read on marketing.

Clip Marks

• If you really want to see what I’m reading online, check out my ClipMarks page. I haven’t had much time to add any updates this semester, but once my capstone is done, I’m going back and adding all those “starred” articles from my Google Reader!

Books

• Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath;
• Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
• Creating the Customer-Driven Library: Building on the Bookstore Model by Jeannette A. Woodward
• Strategic Marketing in Library and Information Science by Irene Owens
• Strategic Tools for Social Entrepreneurs by Dees, Emerson and Economy
• Strategic Marketing for Nonprofit Organizations by Andreasen and Kotler
• Robin Hood Marketing by Andresen
• Dialogue and the Art of Thinking Together by Isaacs
• Tempered Radicals by Meyerson
• Promoting Community Change by Homan
• The Knowing Organization by Choo
• How Customers Think by Zaltman

Blog Articles

Check out all the blogs I read on the RSS Reading List

• It’s the Conversation Economy, Stupid by David Armano (Business Week)
• The See-Through CEO by Clive Thompson (Wired)
• The full contents of the Library 2.0 Squidoo Lens