A preview of Library Nation articles to come

19 05 2007

I’m still working to find my voice on this blog. I’m trying to remind myself that every post here should not necessarily be a 2000 word argument. Blogging, as has been said before*, is about providing a small insight – one piece of a larger puzzle. It’s not necessary to put together the whole puzzle by yourself.

With that in mind, I’m going to just do a list here of some of the topics I’ve got scribblings on that I hope to turn into posts.

  1. The Library of the Future (specifically, a reaction to the video on Denmark’s Aarhus Public Library and their Transformation Lab)
  2. Using Feature versus Benefit columns (as adapted from Grasshopper Communication’s exercise) and how this list can be translated into new services for patrons, as well as increasing the effectiveness of library marketing
  3. Taking the Feature v. Benefit columns one step further, and creating a “Patron Problem” v. “Library Solution” table – can be used to provide better services because it allows us to try and directly match our solutions to whatever life problems our patrons may be having
  4. I’m already feeling overloaded with information, and I wish there was a library marketing news-wire/blog/aggregator/whatever that I could trust to read all the dozens of blogs and news articles I read a day and give me a concise summary. This way, I wouldn’t miss out on anything, and could be more selective in the articles I read fully and carefully. Something like Treehugger, but for library marketing. I’ve been wanting to start something like this for a while… perhaps this is what Library Nation will turn into one day?
  5. Who are our users? We can divide them by age, ethnicity, income, gender, political leanings… but are we better served by treating these groups as a unit, or by creating one sample member of this group – fleshing them out with a life, real problems, a story?
  6. Of course, responses to other blogs, books, and articles are why I started this blog, so those will be coming along directly.

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*I’m trying desperately to remember what marketing blog I read the “puzzle” comparison from but I can’t find it. Anyone remember where this came from?

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