Let Marketing 101 Commence

13 06 2007

All(most all) of my marketing-related ILL’s came in. This isn’t a complete list (we’re talking 101 here), but over the next month, I’ll be buried nose-down in:

  • Creating the Customer Driven Library: Building on the Bookstore Model
  • Strategic Marketing in Library and Information Science
  • Robin Hood Marketing: Stealing corporate savvy to sell just causes
  • Citizen Marketers: When people are the message
  • Made to Stick: Why Some Ideas Survive while others die

I’ll be a good blogger in a while and provide hotlinks for all those, but I’ve got to run to class now.




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