Reading List

I am not formally trained in marketing. Like most Americans, the extent of my experience with marketing has been on the receiving end – as a consumer. In an attempt to round out my education, I’m reading everything I can get my hands on that sounds like it might be applicable to library marketing.

The lists are short at the moment, but I’ll keep adding to them as I go. Ultimately I’d like to provide an entry in review for each article, blog, and book I read on marketing, but that will depend heavily on how much time I have to devote to writing up the analysis. At the very least, I will commit myself to a reflective paragraph or two on the strengths, weaknesses, and inspiring ideas (or not) that I get out of every book I read on marketing.

Clip Marks

  • If you really want to see what I’m reading online, check out my ClipMarks page. I haven’t had much time to add any updates this semester, but once my capstone is done, I’m going back and adding all those “starred” articles from my Google Reader!

Books

Blog Articles

Check out all the blogs I read on the RSS Reading List

One response

28 06 2007
marye

here is some information that might me of use to you and your readers a great bibliography and PP that my fellow ACRL presenters and I created for our presentation

Will it make my teeth whiter: selling the library without selling out
http://www.fearless-future.com/wordpress/archives/239/

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